" Why Not? " LOONA is releasing a second single off of their latest album!. Why Not is a fun bit of girl group attitude, but as infrequently as LOONA return with new music, I was hoping for something that felt more momentous. Teasers for \"HyunJin\" included HeeJin for their duet titled \"I'll Be There\" and solo teasers for HyunJin were released for her song \"Around You\". A few minutes before its release, Loona … The English version of their song "Loonatic" was released on October 23. SEOUL, SOUTH KOREA - OCTOBER 19: LOONA during LOONA's New Mini Album 'Midnight' at Blue Square on ... [+] October 19, 2020 in Seoul, South Korea. Not only does the song itself have a surging synth-pop production similar to those utilized by chart-toppers like The Weeknd and Dua Lipa, but it also sonically aligns itself well alongside some of LOONA’s most beloved tracks like the 2018 single “Butterfly,” as well as 2017’s “Eclipse” and “Love Cherry Motion.” While LOONA’s embracing of feel-good, empowering electro-pop on past singles like “So What” and “Why Not?” have helped the girl group break into more mainstream spaces, a song like “Star” (as well as its Korean-language counterpart “Voice”) strikes a nice balance as equally accessible as it is representative of what has made the girl group so beloved among international listeners. It will expand on all previous stories. After making a powerful comeback last month with their third mini album “12:00” and its title track “ Why Not? Opinions expressed by Forbes Contributors are their own. LOONA (Hangul: 이달의 소녀, for Girl of the Month), stylized as LOOΠΔ, is a 12-member Korean girl group founded by BlockBerry Creative. LOONA has returned with their new mini-album "12:00 (Midnight)" featuring its title track entitled "Why Not?" LOONA unveiled the official “Star” video on November 18 to mark the start of promotions for the EP’s second single that seems to indicate larger intentions in the U.S. market. LOONA Discography Heejin Release date: October 5, 2016 Single ViViD ViViD (Acoustic Ver.) He wrote lyrics for some of their songs; his lyrics gave insights into the LOONAVERSE, LOONA's lore that is shown in their music videos and their songs. Rather than build to a satisfying centerpiece, the song just kind of hangs aimlessly in the moment, laying out a halfhearted, spoken-word follow-up that doesn’t bring anything new to the track. I write about music from around the world—Latin to K-pop and beyond. Regards ", "Star (Voice English Version)", "Love4eva". My work has appeared in the New York Times, Billboard, Rolling Stone, NPR, Teen Vogue, BuzzFeed and beyond with my expertise called up by CNN, The Washington Post, Good Morning America, USA Today, ABC News, MTV and more. All Rights Reserved, This is a BETA experience. Young Thug, André 3000, and speaking legendary shit, Watch Jazmine Sullivan, Moses Sumney, Brandy and Monica perform at the 2020 Soul Train Awards, Report: G Herbo charged with wire fraud conspiracy and identity theft in federal court, Haim, Clairo, 100 Gecs, and more contribute loops to new charity compilation. Jaden Jeong (제이든 정), born Jeong Byeong Gi (정병기) is a writer and lyricist, as well as LOONA's former A&R, creative director and music producer. On September 26, 2016, the first teaser of member HeeJin was released across multiple social media platforms including Youtube, Instagram, Facebook, and Twitter. I'm a freelance writer based in New York City, with my work bringing me to South Korea, Japan, England and around the world.