The exclusive Fenty Beauty makeup concealer has more than 50 shades for a wide variety of all skin types. )[68] In the UK, the line became Harvey Nichols's biggest beauty launch ever (passing previous leader MAC Cosmetics): in September the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. [51] Faces of the initial Fenty Beauty campaign included Slick Woods, Halima Aden, Leomie Anderson, Indyamarie Jean, Paloma Elsesser, Selena Forrest, Camila Costa, and Duckie Thot. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. over and over), but the Fenty version also attracted some criticism as the women greeted each other in "Whassup"-style drawl with the word "bitch". Unlike its competitors, Fenty Beauty products offer 50 types of shades so that a lot of people, regardless of skin tones and gender, can easily choose and use the product. [58], Fenty Beauty has embraced makeup use across gender lines,[59] producing an ad in March 2018 called "My Fenty, My Mood", in which Instagram star and comedian Kway plays his comic character Titi promoting the brand. "[9] In the US, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. Fenty Beauty, established by the Barbadian entertainer, is pulling a type of highlighter because of its name and connotations to Asian culture. [54], In February 2018, Fenty Beauty released an ad featuring rapper Saweetie that showed a group of women getting ready to attend the Super Bowl. [57] Soon after Rihanna released her line, other brands such as Make Up For Ever and L'Oréal started ad campaigns aimed at women of color. [36] Since the release of the original red Stunna Lip Paint, Fenty Beauty has also released four more lip paints in baby pink, peach nude, chocolate brown, and black. [56], As with the product line, Fenty Beauty also drew international acclaim for diversity in its advertising campaign, which prominently featured numerous black models and other models of color. [44], On January 11, 2019, Fenty Beauty launched Pro Filt’r Instant Retouch Concealer in 50 shades. The inclusion of Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types. [3] Previously she had collaborated with MAC Cosmetics,[4][5] as well as released 10 fragrances via Parlux Ltd,[6][7][8] but Fenty Beauty was her first solo cosmetics brand. Each shade of Pro Filt’r concealer range is made to correspond with the same or any suitable Pro Filt’r Foundation number. Shop Fenty Beauty by Rihanna’s makeup collection at Boots.com now. "[66], Within one month of release, Fenty Beauty's sales were valued at $72 million,[67] and sold-out products widely reported, with darker shades of foundation particularly in demand (shoppers noted even testers were often gone from stores. [67] The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%. The famous LVMH incubator (Kat Von D, Marc Jacobs Beauty, Bite…) worked with Rihanna to create her vision of beauty. In only a year, Fenty Beauty has pulled off a makeover of the makeup industry. [36], "How Rihanna Created A$600 Million Fortune—And Became The World's Richest Female Musician", "Rihanna trademarks her name for use on a clothing empire", "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017", "Rihanna's New MAC Line Hit Stores Today, and It's Already Flying off the Shelves", "LVMH Signs Rihanna to Create a Makeup Brand", "Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image", "Rihanna unveils her first ever men's scent: Rogue Man", "Is It New York Fashion Week? In her daily life, it’s obvious that she uses makeup. [61] In response she invoked a desire to avoid tokenism and respect privacy, saying she has, "work[ed] with many gifted trans women throughout the years, but I don't go around doing trans castings! That includes 40 shades of foundation, which puts most of beauty’s biggest names to shame. Fenty Beauty is a cosmetics brand that offers a wide range of hard-to-match skin tones for all skin types. The Internet Is Obsessed with the Campaign's Diverse Stars", "I Was a Male Makeup Virgin Until Rihanna Came into My Life", "@blameitonkway talks about his insane fenty commercial", "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick", "Daniel Kaluuya Wore Fenty Foundation on the Oscars Red Carpet", "Get Out Star Daniel Kaluuya Had a Little Help From Rihanna for the Oscars Red Carpet", "Black Panther's Daniel Kaluuya Wore Fenty Beauty to the Oscars and We're Shook", "Rihanna Speaks Out Against Brands for Exploiting Trans People as 'a Convenient Marketing Tool, "Why 2017 was the year of the beauty mogul", "Fenty Beauty's Foundation Just Called Out Some Major Beauty Bullshit", "Sephora Is Bringing Shade to the Make-Up Industry", "LVMH Reports Fenty Beauty Revenues Hit 500 Million Euros in 2018", "#LVMH remarks on incredible success of #FentyBeauty in 2018 that achieved 500 million euros in sales", "Rihanna's Fenty Beauty Named One of Time Magazine's Best Inventions of 2017", "fenty beauty named one of TIME's best inventions of 2017", "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017", "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017", "Rihanna's Fenty Beauty is one of Time's best inventions of 2017", Rihanna 777 Documentary... 7Countries7Days7Shows, https://en.wikipedia.org/w/index.php?title=Fenty_Beauty&oldid=991100595, Short description is different from Wikidata, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 28 November 2020, at 07:28. The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a … ", "Fenty Beauty Just Revealed Its New Stunna Lip Paint and We're SHOOK", "We Tried Fenty Beauty's Universal Red Lipstick on 7 Different Women", "Here's Why Rihanna Is The Perfect Person To Sell You Red Lipstick", "We Tried Fenty Beauty's New Black Lipstick and It's Perfect for Halloween", "Fenty Beauty launches limited edition product for Rihanna's birthday", "How It's Done: Rihanna's Glimmering Gold Highlighter", "Fenty Beauty Wished Rihanna a Happy Birthday With a New Product For You", "Rihanna Rubbing Her New Body Lava on Her Shoulder Is the Hottest Thing You'll See All Day", "The Price Point of Rihanna's Newest Fenty Launch Has The Internet Torn", "Fenty Beauty launch new summer 2018 collection", "Fenty Beauty's Chill Owt Holiday Collection Is Finally Available", "Here's the First Look at Fenty Beauty's #CHILLOWT Holiday Collection", "Rihanna Shows Us How To Use Her New Holiday Collection", "OMG: Fenty Beauty Is Launching a New Concealer With 50 Freaking Shades", "Fenty Is Expanding The Pro Filt'r Foundation Range – Here Are All 10 New Shades", "Rihanna is marketing her makeup to everyone – and it's paying off", "How Fenty Beauty Is Leading the Inclusion Conversation for Black Women", "7 Key Products You Need From Rihanna's Fenty Beauty Line", "Fenty Beauty Earns Third Spot in Earned Media Value", "Rihanna's Fenty Beauty Earned $72 Million and 132 Million YouTube Views in Just the First Month, Proving Inclusion Is Good for Business", "All 90s kids will relate to the hilarious Fenty Beauty Super Bowl advert taking the internet by storm", "Rihanna Releases New Fenty Beauty Super Bowl Ad With Some Controversy", "Who Are The Models in the Fenty Beauty Video? Oct 21, 2017 - Dieline is a global showcase of package design inspiration. Fenty Beauty is a well-known cosmetics brand founded by popular singer Rihanna in 2017. [6] Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. Body Luxury. In 2018, Time magazine named Fenty Beauty one of the most genius companies, noting that, “in only a year, Fenty Beauty has pulled off a makeover of the makeup industry”. “It should never feel like pressure. Enter Rihanna, who created a product for a highly profitable yet underserved demographic. Fenty Beauty was named one of Time magazine's best inventions of 2017. Fenty Beauty — Rihanna's full name is Robin Fenty — follows the path that black-owned cosmetic lines started blazing long before Max Factor devised … [40], On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. In 2018, Fenty Beauty — one of TIME’s Most Genius Companies of 2018 — grossed more than $500 million dollars in sales and quickly cultivated a … The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The FENTY Journal About us Releases View all Release 10-20 Release 7-20 Release 6-20 Release 5-20 Release 2-20 Release 12-19 Categories View all NEW ARRIVALS Sunglasses Coats & Jackets Tops & Dresses Pants & Skirts Shoes Fashion Jewelry Other Accessories Editorial The FENTY Journal About Us Account Track orders Talent [42] The pom pom also has a vanilla-coconut scent. Or Is It Rihanna Inc.? [47] In addition, Pro Filt’r Foundation add 10 new shades, bringing the total to 50,[48] with the concealer shades number to correspond to the same number foundation. It’s a social movement, and has made other – and much more established – brands do better. Makes the content more relatable. document.write(theDate.getFullYear()) The original foundation launch included 40 shades, since expanded to 50. Promotion was so extensive, The New York Times wrote, "one might be forgiven for thinking it's actually Rihanna New York Fashion Week. A spokesperson for the singer disputed this figure. [37], On March 23, 2018, the line launched a limited-edition highlighter called Dirty Thirty for Rihanna's 30th birthday;[38] it is the line's popular Killawatt Freestyle Highlighter in Trophy Wife shade (metallic gold),[39] packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo. [43], On October 4, 2018, Fenty Beauty launched their winter collection titled ChillOwt,[44] which included a variety of winter-themed and cool-toned products. Use Tab to navigate the content. [9] She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. var theDate=new Date() Rihanna’s uber-popular Fenty Beauty has made a name for itself by offering a more diverse product range. Feel free to take chances, and take risks, and dare to do something new or different.”. [70] Since she launched her Fenty Beauty and Savage X Fenty collections, the former bearing some 40 shades of foundation, and the latter seeking to take market share from established lingerie companies by boosting sizes to include 42H bras and 3X undies, and focusing on a level of authenticity missing from this market, Rihanna “has done nothing less than upend the beauty and lingerie … [69], According to Bernard Arnault, chairman and chief executive officer (CEO) of LVMH, Fenty Beauty's sales reached almost 500 million euros ($573 million) by the end of 2018. Rihanna created Fenty Beauty after having multiple experiences in the makeup industry and noticing that they do not cater well to the African American community. the: portal by Pentawards Contact us; Privacy Policy; Terms & Conditions The first time she experienced makeup for herself, she never looked back. Earlier this month, Fenty Beauty, the makeup brand founded by Rihanna, announced it was expanding into Asia, and would soon be available in Hong Kong, Macau, Getty Images for Fenty Beauty … Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. Your browser's Javascript functionality is turned off. Good quality. [6] Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Black Friday! [41] To apply the Body Lava, the Kabuki Brush is available for purchase separately. Last month Rihanna’s new makeup line exceeded expectations at its launch and has since dominated conversations on social media. Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the pom pom is packed with rose gold glitter designed to fit all skin tones. It should never feel like pressure, and it should never feel like a uniform.”. The initial products released by Fenty Beauty were widely seen as reasonably priced (especially compared to other prestige brands)[50][51] and accessible to a broad range of consumers,[52] following Rihanna's approach to her fragrance releases. Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign", "Benefit is launching a new 'Hello Happy' foundation", "How to get your hands on Fenty Beauty's new lipstick on Thanksgiving", "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection", "13 Women-Run Beauty Brands You Need To Know About", "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty ? [15][16] Fenty Beauty arrived in Saudi Arabia, seen as a potentially lucrative market for the brand,[17] with cosmetic sales in the country at an all-time high. [25][26] Subsequent launches of new products and new lines have been criticized for the failure to live up to the new standard set by Fenty Beauty, for instance Kim Kardashian West's line KKW Beauty,[27][28] Tarte's Shape Tape Foundation,[25] and Benefit's Hello Happy foundation. ", "La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations", "Fenty Beauty : voici pourquoi la marque de Rihanna cartonne", "The Beauty Beat: Fenty Beauty is almost here", "Fenty Beauty Is Winning Because Rihanna Delivered What Black Women Have Been Asking For", "Kim Kardashian is being dragged online for her new concealer shade range", "Look Familiar? Fenty Beauty was among these new trademarks. [11], Fenty Beauty's first products went on sale on September 8, 2017. Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. The brand is best known for its inclusivity across skin tones and gender. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Enter search text and submit search, or view filtered content below. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today. It should never feel like a uniform. The company also announced a setting powder product, the Pro Filt’r Instant Retouch Setting Powder in eight translucent shades, as well as a number of beauty tools, including Powder Puff Setting Brush 170, Precision Concealer Brush 180, and Lil Precision Makeup Sponge Duo 105.Fenty Beauty's Pro Filt'r Concealer Is Coming Soon in 50 Shades, So Your Skin Can Look Snatched in 2019. [2], Rihanna launched Fenty Beauty in 2017 when she was 29 years old. Packaging design industry news, sustainable packaging, package design trends, packaging conferences, package design events, and package design awards. [3] Also in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube. I WANTED EVERYONE TO FEEL INCLUDED. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. It is a makeup brand that could cater to all skin types and tones. [6], Rihanna, who is from Barbados, created Fenty Beauty to provide for the inclusion of all skin tones in cosmetics offerings, including extensive shade offerings for people with deeper skin tones. [1], Fenty Beauty has been referenced in numerous songs, including "Taste" by Tyga, "Make Up" by Ariana Grande from her 2019 studio album, Thank U, Next and in the 2018 song "Correria (Remix)" by Brazilian rapper BK. [18], Fenty Beauty products have drawn international praise for the range of shades offered,[19][20][21][22][23] in particular for including darker shades among the first 40, then 50 different colors for its Pro Filt'R foundation,[24] addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. [29], The line's Stunna Lip Paint, a red lipstick launched November 23, 2017 (Thanksgiving, just ahead of Black Friday Sales),[30] also drew broad enthusiasm. [12] The launch coincided with New York Fashion Week, where Rihanna also had a runway show for her collaboration with Puma. THAT'S THE REAL REASON I MADE THIS LINE. Order & Collect from store. [citation needed], Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[72] alongside NASA's Martian spacecraft InSight,[73] Apple's iPhone X,[74] Nike's Pro Hijab,[75] and the Tesla Model 3. [58], Fenty Beauty also won the WWD Beauty Inc. award in 2017 for launch of the year in the prestige sector. I’m a little self-conscious about my lips (people mention their size all … Fenty Beauty’s marketing campaign and execution have been praised by outlets and beauty bloggers alike — the latter a notoriously tough crowd … It retails for $20.00 and contains 0.1 oz..[49]. "[64] Several outlets noted men's use of makeup was "not unusual", but said the news nevertheless "pleasantly surprised" fans. Beauty’s flock to TikTok has dawned — and some are opening more than just accounts.. Fenty Beauty announced last week an entire house dedicated to the creation of TikTok content. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. The original foundation launch included 40 shades, since expanded to 50. Whether that be in music videos or photoshoots, she uses makeup to capture the mood she is trying to convey. With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone. After teaming up to release her Fenty Beauty Line that included 40 shades of foundation, the company racked in over $550 million in its first year and established Rihanna as a major force of championing inclusivity across her brands. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Launched in September 2017 in 1,600 Sephora stores across 15 countries, Rihanna's Fenty Beauty generated a reported $72 million in sales in its first full month. In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value (a measure of marketing success),[53] ahead of other high-profile brands like including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and NYX. She said “Fenty Beauty was created for everyone: For women of all shades, personalities, cultures and races. These included the Killawatt Foil Palette,[45] a highlighter palette with seven metallic shades,[46] two lipstick sets (Snow Daze and Snow Nights), and a number of multi-use products, including sets of crayons for lip and eye (titled FrostHunny, FrostBunny, and FrostMoney) and loose pigmented powder (Avalanche Powders), for eyes, lip and cheek, in seven metallic shades. With more than 90 products released in 17 countries, Fenty Beauty … Though Fenty Beauty was a labor of love, most of all, Rihanna doesn’t want people to take it too seriously, since all makeup should mean a good time. Just like I don't do straight non-trans women castings! It's personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself! Fenty Beauty was founded in September 2017 by Rihanna. I respect all women, and whether they're trans or not is none of my business! It's there for you to have fun with. [1] The entire operation is worth US$17 billion, of which 15% belongs to Rihanna. Shop our expanding selection of … According to the website, The Clara Lionel Foundation was established by Robyn “Rihanna” Fenty and supports and funds groundbreaking and effective education, health and emergency response programs around the world. The company's products are designed to feel lightweight, even as they deliver buildable coverage that layers, to make skin look like skin. All Rights Reserved. [76] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. Fenty Beauty was created by the famous singer Rihanna that was launched in September 2017. [64][65], Rihanna has drawn some criticism for failing to cast transgender models in Fenty Beauty campaigns. The line consists of normal-sized products that last, and come in visually appealing … The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market.  Fenty Beauty has a charitable aspect to it. Fenty Beauty Cheeks Out Freestyle Cream Blush launched on 17 April, 2020. By subscribing to Fenty Beauty + Fenty Skin Text Alerts you consent to receive a varying number of marketing messages via automated technology and agree to the, Operating hours are from 7am – 2am EST, 7 days a week, excluding holidays. “Makeup is there for you to play with. Kendo Holdings. We want you to feel sexy and have fun doing it. "FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. From the game-changing launch of Fenty Beauty back in 2017, she and the brand single-handedly set a new standard for what an inclusive, diverse … I wanted everyone to feel included.” Get your Fenty Face on. ", "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire", "Where to buy Rihanna's Fenty Beauty in time for Christmas", "Sephora: Department Stores Cannot Stop Its Global Growth", "Rihanna's Fenty Beauty To Make Monetary Waves in Saudi Arabia", "Rihanna's Fenty Beauty Will Launch in Saudi Arabia This Month", "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think", "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité? She dove into the market with Fenty Beauty, offering 40 … © You've reached the end of your free preview. Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready … Geisha Chic was first touted on Instagram last … A full-service boutique agency, Established offers architectural, graphic and product design with a track record of creating highly-successful, global brands for a wide range of clients. 11 inclusive makeup brands with products for all skin tones [71] Forbes reported that following 15 months of operation, in 2018, Fenty Beauty accumulated US$570 million in revenue. I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool! [55] The spot drew enthusiasm for its send-up of the award-winning 1990s Budweiser ad campaign "Whassup" (in which a group of men acknowledged one another only by repeating an intoxicatedly slurred "What's up?" Fenty Beauty Stunna Lip Paint. Please turn it on so that you can experience the full capabilities of this site. Sephora (a fellow LVMH brand) called Fenty “the most inclusive beauty brand in the world,” and it was dubbed “Invention of the Year” by TIME . [60][61] Also in March 2018, Daniel Kaluuya, nominated for the Academy Award for Best Actor for his starring role in Get Out, appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation (specifically, shades 480 and 490). In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores,[13] until it was announced in May 2019 the line would also become available in the high street chemist Boots UK. Shop FENTY.com official site at 50% Off. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand launched on September 8, 2017 by Rihanna. In June 2014, Rihanna trademarked her surname, Fenty, for use on an array of products, leading to speculation that she would begin working on endeavors other than her music. Fenty Beauty. Body Lava, Fenty Beauty's first body product, is a liquid that can be buffed into any part of the body for illumination and is available in either a peach tone called Who Needs Clothes or a golden one, Brown Sugar. All the latest product drops, limited offers, in-store event info—straight to your inbox. [14] Fenty Beauty is available online or in store in over 15 countries. Fenty Beauty has the makeup industry shook. [62] Time magazine described him as looking "luminous";[63] in the UK edition of The Huffington Post, Patricia Ekall said his "dewy glow brought the ‘no-makeup-makeup’ look to another level. [31][32][33][34][35] Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick, particularly for women of color, saying the context made the choice of color for Stunna "assertive, confrontational, unapologetic". Established was set up in 2007 by Sam O’Donahue and Becky Jones.

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