What is magical about 60 months? These operational plans can decouple operations from strategy, develop a short-term (12- to 18-month) road map, and ensure greater agility and responsiveness as needs arise and conditions change. But the more substantive the strategy meal, the better, yes? Yet unlike operational priorities, strategy is not time bound. (Courtesy: University of Akron), University of Cincinnati-Blue Ash College, University of Cincinnati-Clermont College, University of Colorado Anschutz Medical Campus, University of Colorado BioFrontiers Institute, University of Colorado Denver/Anschutz Medical Campus, University of Illinois at Urbana-Champaign, University of Maryland University College, University of Massachusetts Medical School, University of North Carolina at Asheville, University of North Carolina at Chapel Hill, University of North Carolina at Charlotte, University of North Carolina at Greensboro, University of North Carolina at Wilmington, University of North Carolina School of the Arts, University of Pittsburgh-Pittsburgh Campus. Models for successful strategic planning abound and often … Section 1 examines best practices in strategic planning for higher education institutions. To conclude, the title of this essay is a gross overstatement. This article reviews the systems approach to strategic planning as a method to enhance the planning processes. (PDF) Strategic Model and Strategic Planning in Higher Education | Gamze Sart - Academia.edu In the era of the 21st century, the best higher education institutions have more than one role. Most strategic plans tend to adopt an artificial focus of five years (the bold ones aim for 10 years or more). But other strategy emerges from the work on campuses, particularly among the faculty. A short plan cycle may also mitigate the tendency to front‐load or back‐load goals during the planning process. They suggested that higher education A Strategic Planning Process Model for Developing Open Educational Resources Shu-Hsiang Chen, Jaitip Nasongkhla, and J. Ana Donaldson. Involve more people, develop new metrics, hire different consultants, have leaders say earlier in the process that “this plan will not sit on the shelf.” But what if improving planning is the wrong focus? A caveat: strategy questions, as the right-things-to-do questions, are difficult to frame and to frame well. “Educate students for the global 21st century,” anyone? A strategic plan in the education sector is the physical product of the strategic planning process and embodies the guiding orientations on how to manage an education system within a larger national development perspective, which is evolving by nature and often involves constraints. For example, the University of Vermont’s College of Education and Social Services brought together faculty members, administrators and staff members to articulate its strategy. Have questions? How might we respond? During a recent workshop on strategy (and not planning), the following exchange occurred between an experienced administrator and one of us. It is the game plan that contains answers to key questions, such as in what arenas will you engage (undergraduate, graduate; health care, humanities; liberal arts, professional; local, national, global; adult, traditional age, etc.) Framing the right questions can help craft strategy, as those questions can energize the collective will and creative good thinking across campus that is needed to address today’s pressing challenges. Failure in strategic planning can be disastrous. Many of the institutions consulted said they would welcome some guidance on good practice. Founding Director Alan Lightman is pictured on the center right. Our website uses cookies to improve your experience on our site. Operations address how to do things right, whereas strategy is about the right things to do. (Most do not, but they generate a pretty good laugh. These pitfalls can lead to unrealistic timelines and/or a loss of momentum. If strategy were easy, every organization would have a well-articulated and impactful one. Certainly, strategic plans are important to academic institutions. Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. A concentration on strategy might help institutions operate more efficiently, make smarter choices among competing priorities and set the course for a sustainable future. Institutions should recognize that strategy can be created from consistencies and synergies across efforts, and need not always come from a formal strategy-development process. In addition, we profile two successful strategic planning processes, including the timeline, participants, procedures, and lessons learned. Once finished, there is great fanfare and publicity, often around the plan’s creative name and new, bold priorities. Although there is a general agreement on the conceptual note on the strategic planning process, the differences are conspicuous in its internal process of transformation from strategic formulation to implementation. fields, source:iStock.com/clu uses: library digitization, source:iStock.com/CurvaBezier uses:federal funded programs, source:iStock.com/maxuser uses: academy-industry relationships, source:iStock.com/MTMCOINS uses: sergeant, source:iStock.com/SimplyCreativePhotography uses: student finance, source:iStock.com/tillsonburg uses: strikes, source:Wikipedia caption: Notre Dame Quad, source:Wikipedia/Lakshmansrikanth uses: law library, South Dakota School of Mines and Technology, South Metropolitan Higher Education Consortium, South Orange County Community College District, Southern Illinois University-Edwardsville, State University of New York at New Paltz, Stella and Charles Guttman Community College, Student Community College of Baltimore County, Students at Community College of Baltimore County, SUNY College of Agriculture and Technology at Cobleskill, SUNY College of Environmental Science and Forestry, The University of North Carolina at Chapel Hill, Tressel speaks to students on campus. Strategy is what we say we will do, but it also is about the cumulative effect of what we have done. Strategy exists if some competitors choose different, if not opposite, paths. This approach includes the following steps: 1. Given the demands on campuses and the complexities that academic leaders face, might institutions be better served by looking at the future through some new lenses rather than reinvesting in yet another round of similar work? The examples they provide support using data to inform planning and striving to balance aspiration with reality. The growth of international activities within higher education institutions takes place in a number of different ways ranging from the ad hoc (reactive) to the strategic (proactive). At Morgan State University, listening sessions, town hall meetings, and a regularly updated website promoted involvement from a wide swath of the campus community. As the roads and conditions keep changing, colleges and universities may be better served by keeping an eye on the horizon rather than trying to follow turn-by-turn signs. 3. He co-directs the Penn Project on University Governance. We know that it can feel lik… The strategy that is pursued comes through collective and intentional efforts as well as through emergent activities by colleges, departments and even individual faculty members. Heres what we know about strategic planning in education including a brief history, what works now and where its heading in the future. Plans appear in highly visible places on websites. for strategic planning in high er education which is modif ied fro m Jonson’s model Keepin g in mind the differen ce in context between business and governmental higher education organization. Some are triumphs of form (or wordsmithing) over substance. The report comprises the following two sections: Receive industry-leading insights directly in your inbox. This book aims to bridge the gap between preaching and practice in Strategic Planning in Higher Education Institutions (HEIs). Reacting in a Never-Ending Breaking News Cycle. Harrisburg University of Science and Technology, Indiana University of Pennsylvania-Main Campus, Indiana University-Purdue University-Fort Wayne, Indiana University-Purdue University-Indianapolis, Instructional technology / distance education, Louisiana State University and Agricultural & Mechanical College, Marketing / public relations / government relations. For example, the opposite of “performing high-impact research”? Share your thoughts », Practical Wisdom: Thinking Differently About College and University Governance, Arizona State University-Downtown Phoenix, Bowling Green State University-Main Campus, Caldwell Community College and Technical Institute, California Polytechnic State University-San Luis Obispo, California State Polytechnic University-Pomona, California State University at Stanislaus, California State University Dominguez Hills, California State University Maritime Academy, California State University-Channel Islands, California State University-San Bernardino, Call to Action: Marketing and Communications in Higher Education, Chabot-Las Positas Community College District, Chicago School of Professional Psychology, Columbia University in the City of New York, Computer Science / Information Technology, CUNY Borough of Manhattan Community College, CUNY Graduate School and University Center, CUNY John Jay College of Criminal Justice, Development / fund raising / alumni affairs, Doane University-Graduate and Professional Studies, East Stroudsburg University of Pennsylvania, Embry-Riddle Aeronautical University-Daytona Beach, Embry-Riddle Aeronautical University-Prescott, Facilities / auxiliary services / sustainability, Fairleigh Dickinson University-Metropolitan Campus, Faith Baptist Bible College and Theological Seminary, Florida Agricultural and Mechanical University, Foothill-DeAnza Community College District, Fuller Theological Seminary in California, Gov. VISION. Be the first to know.Get our free daily newsletter. What do we not do or consider not doing? A strategy without a plan may simply be a wish. What key objectives will best ensure that we fulfill our mission in the foreseeable future? Cathy Trower is president of Trower & Trower Inc. (a governance consulting firm). A strategy map is a visual tool designed to clearly communicate a strategic plan and … Strategic Planning in Higher Education Abstract Higher education institutions around the world are taking on more responsibility for their own future planning. Strategy is the pathway to deliver on that mission. What are the boundaries of our efforts? And historically in higher education, it has been overlooked in conversations about each. That included adopting a system to address problems in education, human development, counseling and social work; focusing on the people, places and history of Vermont (the Vermont Distinction); and prioritizing its impact on a diverse, globalized society. Thus, we have the title of this essay (which is an intentional overstatement, as we will explain below). By framing different types of conversations as part of strategic planning efforts, our hope is that we can generate different, and more beneficial, outcomes from those processes. Harpswell Foundation students. They design and put in place new data systems to track progress and create elaborate metrics and key performance indicators. Yet despite all this investment of time and resources, few strategic plans enjoy strong consensus that they are meaningful and have a real impact on the trajectory of the college or university. Trustees and faculty members wonder what all the fuss was about, why the process was so time-consuming and arduous and why, in the end, the work seems to have had so little real impact. The concept of strategic planning has extensively been used to formulate institutional objectives of higher education institutions into time bound deliverables. How well do higher education strategic plans provide answers to those deceptively simple questions? Colleges and universities would be better served by focusing on the other half of strategic planning: the strategy, Peter Eckel and Cathy Trower argue. SPHE emphasizes key strategies for effective leadership, communication, and assessment throughout the seven planning phases. The problem with many college and university strategic plans is that they do not articulate choices; they are internally, not externally focused, and are muddied by operations. A good strategic plan can improve student outcomes, keep great teachers and enhance the reputation of district leadership. planning process of a typical commercial initiative, the framework of the higher education strategic planning deploys almost similar methodologies in strategic formulation and strategic implementation. We discuss common pitfalls and guiding principles for gaining buy‐in, implementing the plan, and financial planning. What is magical about 60 months? Three Stages of Strategic Planning 3.1. 8, No. A focus on strategy is intended to help institutions experiment and take initiative, to ask questions and create synergies, and to move institutions ahead in often unknown and unknowable environments. Drawing again on the work of a range of strategy thinkers, examples of potentially impactful questions include: In the end, as Martin and his colleagues suggest, strategy is fundamentally about answering two key questions: 1) Where to play and 2) how to succeed. Yet unlike operational priorities, strategy is not time bound. And with each one we get better,” she said. Through synthesized research findings and teaching insights, the authors collaboratively devised a comprehensive communication planning model that is based on a series of strategic questions designed to focus a higher education institution’s communication approaches, and that includes a project-management framework guiding strategy and tactics along a continuum ranging from the most … Strategic planning in universities is frequently positioned as vital for clarifying future directions, providing a coherent basis for decision-making, establishing priorities, and improving organizational performance. Strategic planning in higher education requires both reliable financial projections and a deep understanding of how various projects, initiatives, and scenarios will impact your college or university.

strategic planning models in higher education

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